Liqueur Brand

Case Study

Grow Sales Through Awareness



To increase bottle sales online
Drive brand awareness in key markets
A/B test brand messaging and benefits
A/B test naming and positioning of new Ready to Drink Cocktail product line

Services Offered

Paid Social
Device Tracking, Demo & Geo Based Audience Building

  • 310% increase in online bottle sales
  • 122% increase in conversion rate
  • 366% increase in brand reach
  • Successfully identified key brand messaging and positioning statements to improve brand performance and efficiency
  • Successfully tested product naming variations to determine the winning combination, ultimately leading the brand to use our findings to name, position and launch their new RTD product offering

We see Drinkubator as more than just a partner, they truly are an extension of our Digital Marketing team. They've played a vital role in amplifying our digital outreach, growing our superfan database and creating an impressive, memorable customer journey at every step of the sales funnel. We look forward to continuing to grow our digital landscape and lead the industry with Drinkubator on our side.

Jessie Behar

Marketing Director, Papa's Pilar Rum

Ready to expand your brand?

At Drinkubator, we are always looking for the next culturally and strategically fit brand for our roster of client-partners.