Case Study
Grow Sales Through Awareness

Goal
To increase bottle sales online
Drive brand awareness in key markets
A/B test brand messaging and benefits
A/B test naming and positioning of new Ready to Drink Cocktail product line
Services Offered
Paid Social
Device Tracking, Demo & Geo Based Audience Building
Email
- 310% increase in online bottle sales
- 122% increase in conversion rate
- 366% increase in brand reach
- Successfully identified key brand messaging and positioning statements to improve brand performance and efficiency
- Successfully tested product naming variations to determine the winning combination, ultimately leading the brand to use our findings to name, position and launch their new RTD product offering


0%
Increase in online bottle sales
0%
Increase in conversion rate
0%
Increase in brand reach