Premium Rum Brand

Case Study

Go All In on Digital Strategy

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Goal

To grow the brand on and offline through:

  • National awareness
  • Account/Menu Support
  • Online Bottle Sales
  • Drive consumers to their distillery
  • Increase customer database and repeat purchasers

Services Offered

Paid Social
Email
Google/YouTube
Programmatic
Demo/Geo & Device Tracking Audiences

  • 40% YoY Sales Growth in 2020
  • 170% YTD Case Growth in 2021
  • 1759% growth in online sales channels
  • 8.4M average monthly impressions
  • 152k average monthly clicks
  • 69% decrease in Cost per Result
  • 72% increase in ROAS
  • 47% increase in recall
  • Email revenue up over 450%+ YoY
  • Distillery revenue up 30% YoY
  • Customer data capture up 300%+ YoY
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We see Drinkubator as more than just a partner, they truly are an extension of our Digital Marketing team. They've played a vital role in amplifying our digital outreach, growing our superfan database and creating an impressive, memorable customer journey at every step of the sales funnel. We look forward to continuing to grow our digital landscape and lead the industry with Drinkubator on our side.

Jessie Behar

Marketing Director, Papa's Pilar Rum

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Year-over-Year Sales Growth in 2020

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Average Monthly Impressions

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Increase in Year-over-Year Email Revenue

Ready to expand your brand?

At Drinkubator, we are always looking for the next culturally and strategically fit brand for our roster of client-partners.